1 Describing How Do People Use Reference Groups
A reference group is a group that people compare themselves toit provides a standard of measurement. 1 Norms are rules set by Reference Groups in writing. Pin On Lesson Plan A good time period might be 6-12 months but no longer than 12 months should pass without changing over your panel members. . They set the levels of lifestyle purchasing patterns etc. Norms force consumers to go in for certain options as a part of their adherence process. This reference groups effect or influence consumers in 3 ways. Reference Groups An actual or imaginary individual or group conceived of having significant relevance upon an individuals evaluations aspirations or behaviour Groups. An individual uses such groups as a point of reference in determining his own judgments beliefs and behavior. A housewifes reference groups for example include her family circle friends neighbors and clubs. To encourage conformity a reference ...